The Challenge
BAFCO, a leading freight forwarder in Saudi Arabia, was outgrowing their off-the-shelf CRM. It lacked specific features for rate management, container tracking, and customs clearance workflows. They were drowning in spreadsheets and email threads.
Our Solution
We built a custom CRM and Shipping Management System tailored exactly to their workflow.
- Rate Management: A dynamic module to calculate shipping rates based on diverse carrier contracts.
- Document Hub: A centralized repository for Bills of Lading, invoices, and customs papers.
- Client Portal: A self-service portal for customers to track their shipments in real-time.
The Outcome
The system became the central nervous system of BAFCO's operations. It eliminated data duplication and drastically improved the speed of quoting and invoicing.
Key Metrics
- 30% Increase in operational efficiency.
- 0 Emails needed for status updates (handled by portal).
- 100% Visibility into shipment lifecycle.